Your Life, Your Values, Your Plan.
Rochelle Coleman, AFC®, provides values-based financial coaching for professionals in the Washington D.C. area.. Rather than just cutting costs, the goal is to match money to values, providing the full control and peace of mind needed to lead the life you envision.

Your salary is not your wealth, its a resource to build your wealth.
Features
A Plan as Unique as Your Values
Knowledge is Power
Gain the skills to manage your own money and build the independence to make informed decisions for every move.
Expert Game Plan
Get elite resources and coaching from Rochelle Coleman, AFC®, providing the technical expertise needed to help you succeed.
Command Your Money
Shift from reacting to your finances to taking charge of them by matching your daily spending to your values.
Always on Your Team
Stay ahead with a team approach that provides continuous guidance at every stage of your financial journey.
Success on Autopilot
Move beyond just a budget to an automated saving and investing plan based on the specific goals you envision.
01
Schedule Your Financial Reset
We start with a 30-minute deep dive into your current situation to understand your goals. Together, we'll discuss how coaching fits your needs and walk through the process to ensure we’re the right for your journey.
Values Led Money Series
This is the education path a 5-session foundation to help you take control. We review the basics and implement your plan, using your personal values to transform financial confusion into a life you actually want to live.
02
03
One on One Coaching
The coaching path is a six (6), or 12-month partnership built on total support. We work together to align every dollar with your values so you can have full control and peace of mind.
Services
Give Your Finances Direction. Align your money with your values.
Community Q&A Session
$0
Claim Your Free Spot
A casual, no pressure environment to answer any questions you may have about your finances.
Up to 4 attendees can register per slot
Collaborative, group Q&A format
Get automatic 1-on-1 time if you are the only sign-up
By attending office hours you understand that any information you share will be heard by other people in attendance. Such information will no longer be treated as confidential once shared in office hours. Any and all advice given by the financial coach in office hours will be general information that may not be specific to your individual situation. No portion of office hours will be recorded by either the financial coach or the client.
(Values Led Money Series)
This is your chance to learn key personal finance principles. Explore the Five part Values Led Money Series or focus on specific topics to gain confidence in managing your money.
Buy the Full Series ($250)
Or $60 Per Individual Session
Financial Alignment Blueprint™ (Coaching)
Starts at $280 a month
Get Started
for 6 months
A monthly partnership to rebuild your finances around your values and goals
Spending/Value Matching
Custom Debt Payoff Plan
Retirement Strategy
Frequently Asked Questions
Our Founder and Financial Coach
The expertise behind your financial peace.

I am Rochelle Coleman, AFC®, the founder of Second Stage Finance. I specialize in helping professionals take control of their money and align their daily spending with what truly matters most. If you’re showing up, I know you care, so let’s partner up to build the life you envision with total peace of mind.



